Peningkatan Literasi Digital Ibu PKK melalui Pelatihan Konten Kreatif Berbasis TikTok

Dasril Aldo; Affriza Brilyan Relo Pambudi Agus Putra; Javana Ufaira Dzaki; ⁠David Faizul Anwar; ⁠Niki Sinta Anggun Setyowati; Maylaffayza Fikri Firdausy; Naek Liberty Manik; Karina Suwandi; Eka Arum Setyowati

doi:10.59025/t8scjy26

Authors

Dasril Aldo Telkom University https://orcid.org/0000-0002-1709-8353
Affriza Brilyan Relo Pambudi Agus Putra Universitas Telkom
Javana Ufaira Dzaki Universitas Telkom
⁠David Faizul Anwar Universitas Telkom
⁠Niki Sinta Anggun Setyowati Telkom University
Maylaffayza Fikri Firdausy Telkom University
Naek Liberty Manik Telkom University
Karina Suwandi Telkom University
Eka Arum Setyowati Telkom University

DOI:

https://doi.org/10.59025/t8scjy26

Keywords:

Literasi Digital, TikTok, Ibu PKK, Konten Kreatif, Pemberdayaan Masyarakat

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi digital ibu-ibu Pemberdayaan Kesejahteraan Keluarga (PKK) melalui pelatihan pembuatan konten kreatif berbasis TikTok di Desa Muntang. Latar belakang kegiatan ini didasarkan pada masih rendahnya kemampuan mitra dalam memanfaatkan media sosial secara produktif, meskipun sebagian besar peserta telah menggunakan telepon pintar dalam aktivitas sehari-hari. Permasalahan utama yang dihadapi mitra adalah keterbatasan pengetahuan dan keterampilan dalam membuat, mengedit, dan mempublikasikan konten digital yang bernilai edukatif maupun ekonomis. Untuk mengatasi permasalahan tersebut, kegiatan dilaksanakan menggunakan pendekatan community-based approach melalui metode workshop dan pendampingan langsung (learning by doing). Tahapan kegiatan meliputi persiapan, sosialisasi, pelatihan teknis, pendampingan praktik, dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada pemahaman peserta, dengan rata-rata nilai pre-test sebesar 36,4% meningkat menjadi 82,6% pada post-test. Selain itu, tingkat kepuasan peserta mencapai 90,4% dengan kategori sangat baik. Kegiatan ini juga mendorong perubahan sikap peserta dari pengguna pasif menjadi kreator aktif. Dengan demikian, pelatihan konten kreatif berbasis TikTok terbukti efektif dalam meningkatkan literasi digital ibu PKK dan berpotensi mendukung pemberdayaan masyarakat secara berkelanjutan

References

A. Anuashok, V. Gupta, T. Tyagi, T. Agarwal, R. Reddy, and Akash Rout, “A Study on the Impact of Social Media on Modern Communication,” Int. J. Multidiscip. Res., vol. 6, no. 2, p. 15980, Apr. 2024, doi: 10.36948/ijfmr.2024.v06i02.15980. DOI: https://doi.org/10.36948/ijfmr.2024.v06i02.15980

V. Bhatiasevi, “The uses and gratifications of social media and their impact on social relationships and psychological well-being,” Front. Psychiatry, vol. 15, p. 1260565, Mar. 2024, doi: 10.3389/fpsyt.2024.1260565. DOI: https://doi.org/10.3389/fpsyt.2024.1260565

H. Sirait, Hendratmoko, R. A. Basuki, R. A. Djubair, G. T. Hardipura, and E. Endri, “Exploring the Diffusion of Digital Technologies in Higher Education Entrepreneurship: The Impact of the Utilization of AI and TikTok on Student Entrepreneurial Knowledge, Experience, and Business Performance,” Adm. Sci., vol. 15, no. 7, p. 285, Jul. 2025, doi: 10.3390/admsci15070285. DOI: https://doi.org/10.3390/admsci15070285

K. H. Sari, A. Supriadi, and M. A. Rakhman, “The Influence of Using Tiktok Application on the Establishment of Student Entrepreneurial Spirit,” J. Teknol. Pendidik. J. Penelit. Dan Pengemb. Pembelajaran, vol. 9, no. 1, p. 110, Jan. 2024, doi: 10.33394/jtp.v9i1.10065. DOI: https://doi.org/10.33394/jtp.v9i1.10065

Rony Kriswibowo et al., “Optimalisasi Branding Produk UMKM Ibu-ibu PKK Desa Simogirang melalui Pemanfaatan Media Sosial dan Teknologi Internet,” Transform. Masy. J. Inov. Sos. Dan Pengabdi., vol. 2, no. 3, pp. 238–247, Jul. 2025, doi: 10.62383/transformasi.v2i3.1911. DOI: https://doi.org/10.62383/transformasi.v2i3.1911

L. S. Noor, T. W. Hendratni, S. Lysandra, A. Hermawati, A. Irvie, and W. Shalihah, “Literasi Digital bagi Kelompok Usaha Nelayan dan Ibu Ibu PKK untuk Peningkatan Kapasitas Usaha di Desa Sungai Buntu, Karawang,” Ranah Res. J. Multidiscip. Res. Dev., vol. 7, no. 5, pp. 3437–3442, Jun. 2025, doi: 10.38035/rrj.v7i5.1632. DOI: https://doi.org/10.38035/rrj.v7i5.1632

Moh Faidol Juddi and Agus Aprianti, “The Digital Literacy and Social Media Content-Making Training Program for SMEs and Housewives in the Hepi Bandung Community,” ABDIMAS J. Pengabdi. Masy., vol. 7, no. 1, pp. 390–397, Jan. 2024, doi: 10.35568/abdimas.v7i1.4447. DOI: https://doi.org/10.35568/abdimas.v7i1.4447

G. Kiryakova and D. Kozhuharova, “The Digital Competences Necessary for the Successful Pedagogical Practice of Teachers in the Digital Age,” Educ. Sci., vol. 14, no. 5, p. 507, May 2024, doi: 10.3390/educsci14050507. DOI: https://doi.org/10.3390/educsci14050507

I. Mahmud, A. Adam Rahmanto, R. Rohmani, and R. Yulinar, “Analysis of the Impact of Social Media in Entrepreneurship Learning and its Implications for Social Dynamics and Community Economic Empowerment,” Econ. Educ. Entrep. J., vol. 8, no. 1, pp. 24–29, Jun. 2025, doi: 10.23960/E3J/v8.i1.24-29. DOI: https://doi.org/10.23960/E3J/v8.i1.24-29

C. Nugroho, A. Wulandari, D. Maulana, N. Rina, and A. F. Kalaloi, “Digital communication and literacy for MSME empowerment: Evidence from a rural digital village in Indonesia,” Int. J. Innov. Res. Sci. Stud., vol. 8, no. 3, pp. 4523–4535, Jun. 2025, doi: 10.53894/ijirss.v8i3.7544.

R. Brooks, R. Christidis, N. Carah, B. Kelly, F. Martino, and K. Backholer, “Turning users into ‘unofficial brand ambassadors’: marketing of unhealthy food and non-alcoholic beverages on TikTok,” BMJ Glob. Health, vol. 7, no. 6, p. e009112, Jun. 2022, doi: 10.1136/bmjgh-2022-009112. DOI: https://doi.org/10.1136/bmjgh-2022-009112

A. S. Kurniawan, R. Fitriana, M. Vrisaliani, N. S. Adesti, and S. A. Rahmadhani, “Pemanfaatan Media Sosial Tiktok Untuk Pemasaran Bisnis Digital Sebagai Media Promosi,” J. Ilm. Raflesia Akunt., vol. 11, no. 1, pp. 200–209, Apr. 2025, doi: 10.53494/jira.v11i1.845. DOI: https://doi.org/10.53494/jira.v11i1.845

C. Wusylko et al., “Using machine learning techniques to investigate learner engagement with TikTok media literacy campaigns,” J. Res. Technol. Educ., vol. 56, no. 1, pp. 72–93, Jan. 2024, doi: 10.1080/15391523.2023.2266518. DOI: https://doi.org/10.1080/15391523.2023.2266518

Z. Larisu, A. S. Nasim, A. Y. Nugroho, and J. H. Raule, “The Utilization of Social Media As a Means of Public Education in Digital-Based PKM Programs,” Socious J., vol. 2, no. 2, pp. 11–23, Apr. 2025, doi: 10.62872/k9c23w02. DOI: https://doi.org/10.62872/k9c23w02

H. Tinmaz, Y.-T. Lee, M. Fanea-Ivanovici, and H. Baber, “A systematic review on digital literacy,” Smart Learn. Environ., vol. 9, no. 1, p. 21, Dec. 2022, doi: 10.1186/s40561-022-00204-y. DOI: https://doi.org/10.1186/s40561-022-00204-y

M. Lukitasari, W. Murtafiah, S. Ramdiah, R. Hasan, and A. Sukri, “Constructing Digital Literacy Instrument and its Effect on College Students’ Learning Outcomes,” Int. J. Instr., vol. 15, no. 2, pp. 171–188, Apr. 2022, doi: 10.29333/iji.2022.15210a. DOI: https://doi.org/10.29333/iji.2022.15210a

E. Kusumawardani, T. Tristanti, and E. Kusumawardani, “Digital literacy model to empower women using community-based education approach,” World J. Educ. Technol. Curr. Issues, vol. 14, no. 1, pp. 175–188, Jan. 2022, doi: 10.18844/wjet.v14i1.6714. DOI: https://doi.org/10.18844/wjet.v14i1.6714

C. Nugroho, A. Wulandari, D. Maulana, N. Rina, and A. F. Kalaloi, “Digital communication and literacy for MSME empowerment: Evidence from a rural digital village in Indonesia,” Int. J. Innov. Res. Sci. Stud., vol. 8, no. 3, pp. 4523–4535, Jun. 2025, doi: 10.53894/ijirss.v8i3.7544. DOI: https://doi.org/10.53894/ijirss.v8i3.7544

E. Syafitri, “Community Empowerment through Digital Marketing Skills Development for Small Enterprises,” Assoeltan Indones. J. Community Res. Engagem., vol. 3, no. 03, pp. 113–123, Sep. 2025, doi: 10.70610/assoeltan.v3i03.1013. DOI: https://doi.org/10.70610/assoeltan.v3i03.1013

B. W. Budiarto, S. Karyadi, W. Wasiran, R. Pratiwi, and D. Irwan, “Improving Digital Literacy of Village Communities in Indonesia through Information Technology-Based Community Service Programs,” Unram J. Community Serv., vol. 5, no. 3, pp. 267–271, Sep. 2024, doi: 10.29303/ujcs.v5i3.716. DOI: https://doi.org/10.29303/ujcs.v5i3.716